Nucleus Blog

Two Reasons Why Manufacturers Should View Their Dealers As Partners

Posted by The Nucleus Team on Aug 17, 2015 4:15:26 PM

 

There are many factors that influence manufacturers’ success in the marketplace. They include value of the brand name, innovative products, quality and performance, operational excellence, and strategic marketing and sales initiatives. All of these factors are important, but it is imperative for manufacturers to treat their dealers as partners so that they can foster a highly engaged manufacturer-dealer relationship.

Read More

Topics: co-op marketing, marketing for manufacturing, local marketing, coop marketing

Competitive Advantages of Local Marketing for Manufacturers

Posted by The Nucleus Team on Jul 27, 2015 4:57:16 PM

 

 

Local marketing generally refers to the marketing techniques used by a firm in any industry to market itself to the area in which it operates. It involves using tactics to support local dealers to supplement the broader strategic marketing initiatives of the manufacturer. There are many benefits of implementing a marketing strategy that is localized to add value for both manufacturers and their dealers.  

Read More

Topics: co-op marketing, marketing for manufacturing, local marketing, coop marketing

5 Ways Manufacturers Can Generate More Leads For Their Dealers

Posted by The Nucleus Team on Jul 23, 2015 12:57:04 PM

 

Cold calling, print advertising and trade shows are tedious, expensive, and really hard work. They require a lot of time, money, and face-to-face communication to help capture the interest of prospective consumers.  Thankfully, there are new ways to attract qualified leads and convert them to customers without wasting your most valuable resources: time, money and talent.

Read More

Topics: co-op marketing, marketing for manufacturing, local marketing, coop marketing

Why Brand Building at the Local Level is Important for Manufacturers

Posted by The Nucleus Team on Jul 14, 2015 4:21:28 PM

Manufacturers’ support of retailer marketing initiatives leads to better overall outcomes for both manufacturers and retailers. As consumer behaviour shifts to using mobile devices to shop for products, this support becomes even more important, because many retailers cite a lack of technical knowledge as the greatest factor hindering their online marketing presence. Understanding that retailers face significant challenges with marketing at the local level, manufacturers stand to benefit by assisting their dealers with their marketing efforts to drive leads and increase sales. 

Read More

Topics: marketing for manufacturing, local marketing

Manufacturers and Retailers Benefit from Localized Marketing

Posted by The Nucleus Team on Jul 7, 2015 12:55:00 PM

 


 Retailers of national brands are the most important linchpin between the manufacturer and consumers. Retailers’ unique position in the value chain enables them to have a better understanding of the expectations of the consumers, guide experiences with the manufacturer’s brand and develop deeper connections to consumers’ needs. With the emergence of consumers’ use mobile technology, now more than ever; it is critical for national manufacturers to reinforce a customer-centric approach to fortify the relationships between retailers and consumers at the local level.

Read More

Topics: marketing for manufacturing, local marketing, coop marketing

The Foundations of Local Marketing Online - Part 3: Origins

Posted by The Nucleus Team on Jul 2, 2015 3:46:00 PM

(If you are just joining The Foundations of Local Marketing, start here.)

Local marketing is nothing new. For decades businesses have been targeting local markets using local print media, radio, billboards, TV, event sponsorship, etc. 

 

For many national brands the co-op program was developed to help local retailers promote their products at the local level. They typically set aside a small percentage of gross sales by the retailer to be used in their local marketing efforts, ensuring the manufacturer’s products were promoted alongside the local business. 

 

However, as brands moved online the first impulse was to leverage the ubiquity and reach of the Internet to break out of geographic constraints instead of seeing an opportunity to penetrate local markets even further. The prevailing attitude was to treat local marketing strategies as outdated and ancient.

Read More

Topics: marketing for manufacturing, local marketing, coop marketing

Digital Marketing Strategies are a Best Practice for Retailers

Posted by The Nucleus Team on Jun 29, 2015 2:29:40 PM

As consumers shift their preferences to using the Internet as a reliable source of product information it is becoming increasingly important for retailers to implement digital marketing strategies. According to the chief economist of the Business Development Bank of Canada (BDC), 70% of Canadian small businesses have a web presence, and those who don’t embrace the power of the Internet for generating interest in their business and driving leads will be left behind.

Read More

Topics: marketing for manufacturing, local marketing

The Foundations of Local Marketing Online - Part 2: What is Local Marketing?

Posted by The Nucleus Team on Jun 25, 2015 4:56:03 PM

(If you are just joining The Foundations of Local Marketing, start here.)

The term local marketing refers to any marketing strategies and/or tactics that target a specific community or region. 

Usually, but not necessarily, these efforts are done on behalf of a local brand centred on a physical retail store that inhabits the community.

Regardless of whether or not a physical store exists in the community, local marketing directs all messaging specifically towards the local population, rather than the mass market.

In practice, these efforts take many different forms.

Read More

Topics: marketing for manufacturing, local marketing, coop marketing

The Power of Mobile Drives Local Marketing for Manufacturers

Posted by The Nucleus Team on Jun 22, 2015 7:43:41 PM

download

North American consumers have harnessed the power of mobile to increase connectivity with each other and businesses.  This has changed the way that consumers are shopping for goods and services, and manufacturers must take notice.  With over 50% of Canadians currently owning a smart phone, it is quickly becoming the chosen medium to employ when searching for information. In fact, a 2014 study revealed that people spend nine more minutes per day engaged with their mobile devices than watching television, and monthly mobile device usage increased by over nine hours per month in 2014 vs. 2012.

Read More

Topics: marketing for manufacturing, local marketing

Local Marketing is Increasing Leads for Manufacturers

Posted by The Nucleus Team on Jun 16, 2015 1:37:01 PM

 

Local marketing is an emerging trend that will change the way that consumers shop for manufacturers' products. Now, more than ever, consumers are sourcing and purchasing products from businesses located within or near their community.

Read More

Topics: marketing for manufacturing, local marketing