What Social Media Marketing Is
Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
To help you try and gain an insight into this new media phenomenon, let’s first try to break down into digestible chunks…
- Social - enjoying the companionship of others in a friendly, gregarious manner often including the exchange of like-minded views
- Media – a means of communication (traditional examples such as radio, television, newspapers and magazines) that reach or influence people widely
- Marketing - everything a company does to acquire customers and maintain a relationship with them
Therefore, Social Media Marketing seeks companionship with customers that have similar interests via social media avenues so as to develop a long lasting relationship and as a result, drive more revenues.