Nucleus Blog

CX 2017 in Review: Linking CX initiatives to ROI

Posted by Sean Shepherd on Jan 30, 2018 10:02:00 AM

In our last two posts, we reviewed a video from the CX Network from early 2017 that predicted the three biggest CX challenges for 2017; and, last time, discussed our own experience with our clients with respect to the first predicted challenge, building a customer-centric culture.

In today's post, we will take a look at what we learned working with our clients last year in the context of the second predicted CX challenge: linking CX initiatives to ROI.

Read More

Topics: The experience economy, customer experience, customer service, referral program, user experience, content marketing, user-centred design, service design

Content Marketing Infographic: Content Distribution Strategy

Posted by Sean Shepherd on Nov 3, 2016 1:56:14 PM

One of the hardest challenges of content marketing is effective distribution. It’s one thing to create the content but to leverage it in such a way as to actually start generating leads is another challenge entirely.

NewsCred, creators of one of the leading content marketing platforms and general content marketing experts, have put together an infographic that dives into the tactics needed to build a solid content distribution strategy.

Analyzing data from their vast repository of experience, they found that “employing a multi-touch strategy of public relations, social media, and email marketing almost always wins. By distributing your content across different channels, you meet your target audience where they are and extend your reach far beyond simply publishing a piece of content to your owned blog.”

Check out the infographic below.

Read More

Topics: content marketing