Nucleus Blog

The Nucleus Team

Recent Posts

Video: How To Master The Six Disciplines Of Customer Experience

Posted by The Nucleus Team on Mar 29, 2018 8:04:00 AM

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Topics: customer experience

Digital Marketing 101 - Social Media Marketing

Posted by The Nucleus Team on Apr 8, 2016 2:32:00 PM

What Social Media Marketing Is

Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

To help you try and gain an insight into this new media phenomenon, let’s first try to break down into digestible chunks…

  • Social - enjoying the companionship of others in a friendly, gregarious manner often including the exchange of like-minded views
  • Media – a means of communication (traditional examples such as radio, television, newspapers and magazines) that reach or influence people widely
  • Marketing - everything a company does to acquire customers and maintain a relationship with them

Therefore, Social Media Marketing seeks companionship with customers that have similar interests via social media avenues so as to develop a long lasting relationship and as a result, drive more revenues.

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Topics: digital marketing

Digital Marketing 101 - Digital Marketing Strategy

Posted by The Nucleus Team on Apr 8, 2016 9:00:00 AM

What Digital Marketing Strategy Is

Digital marketing strategy is an integrated set of choices of different marketing messages, design approaches, and user experience optimization that uniquely positions a company in an industry so as to create sustainable advantage and superior value relative to the competition.

An effective digital strategy will help you make the right decisions to take a company successful online.  A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. 

Digital marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the formulation, evaluation and selection of digital tactics that contribute to the goals of the company and its marketing objectives.

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Topics: digital marketing

Digital Marketing 101 - Competitive Analysis

Posted by The Nucleus Team on Apr 7, 2016 2:32:00 PM

What Competitive Analysis Is

Competitive analysis is the process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique, and therefore what attributes you play up in order to attract your target market.

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Topics: digital marketing

Digital Marketing 101 - Copywriting

Posted by The Nucleus Team on Apr 6, 2016 2:32:00 PM

What Copywriting Is

Copywriting is the art and science of strategically delivering words that get people to take some form of action.

Copywriting is written content conveyed through online media and print materials that is used for the purpose of communicating a company’s message in order to persuade a person or group. The Internet has expanded the range of copywriting opportunities to include web content, ads, emails, blogs, social media and other forms of electronic communications. Writing for the web is very different from writing for other media, tending to be more succinct than traditional advertising.

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Topics: digital marketing

Digital Marketing 101 - Content Marketing

Posted by The Nucleus Team on Apr 5, 2016 2:32:00 PM

What Content Marketing Is

Content marketing is creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — ultimately, to drive profitable customer action.

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Topics: digital marketing

Digital Marketing 101 - Usability Testing

Posted by The Nucleus Team on Apr 4, 2016 2:32:00 PM

What Usability Testing Is

Usability testing is the process of evaluating a website or digital experience (such as an integrated media campaign) by testing it on users. It is vital to assessing the effectiveness of a digital user experiencesince it gives direct feedback on how real users use the system, especially for tasks critical to the success of that experience.

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Topics: digital marketing

Digital Marketing 101 - Integrated Media Campaigns

Posted by The Nucleus Team on Apr 3, 2016 2:32:00 PM

What Integrated Media Campaigns Are

Integrated media campaigns combine several different promotional mediums (digital, print, video, etc.) in a well-coordinated effort that uses each medium to reinforce each other.

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Topics: digital marketing

Digital Marketing 101 - Web Analytics

Posted by The Nucleus Team on Apr 2, 2016 2:32:00 PM

What Web Analytics Is

Web analytics is the analysis of qualitative and quantitative data from your website and your competition’s websites to drive continual improvement of the experience your customers and potential customers have when they interact with your company online.

Primarily, web analytics provides answers to four key questions:

  1. Who visited
  2. How they got there
  3. What they did once they landed
  4. Where they went after

Of course, web analytics can provide much deeper insights than these four questions, but these are the foundation for all other analyses.

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Topics: digital marketing

Digital Marketing 101 - Mobile Advertising

Posted by The Nucleus Team on Apr 1, 2016 2:32:00 PM

What Mobile Advertising Is

Advertising and marketing on or with a mobile device, such as a smart phone or tablet. Mobile advertising uses time, location, and behavioural sensitive data provided by the device to provide personalized information that promotes goods, services, and ideas.

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Topics: digital marketing